Twitter on a T-Shirt

The Shirt Project works on several different levels. Conceptually, the idea of ‘delivering’ news via t-shirt is clever and clearly an alternative way of thinking about current events. Using art to synopsize the ‘big ideas’ that make the story interesting and more available has to be challenging. But, the real coup de grâce idea-wise is that these shirts are available via subscription. Fucking Brilliant! Get your t-shirt, newspaper, RSS feeds and tweets delivered fresh to your doorstep.

From the Shirt Project Website FAQ

This project is an experiment in exploring the fringe of information dissemination.

Our audience include the people who might not feel compelled to look at today’s paper, or read the top headlines online. The shabby t-shirt is uniquely suited for a project such as this—there is no other item that affords its physical size and relative low cost.

We aim to inform the viewer, but we also realize that there are obvious limitations on the scope and depth of the information a t-shirt can effectively convey. We aren’t trying to replace the in-depth news article, we are interested in facilitating a texture of awareness that might incite a person to find out more. Advertising works to drive sales—we work to drive news readership.